With colder nights seeming to crystallize red
and green ornamental lights about our hometown, the past week, carried us into
winter, whose official start is Monday, the shortest day of the year. If snow
arrives, can winter be far behind?
There are few places that you can drive or visit
and not come across some of this man's work. Lately he has been helping us
promote our new Internet service, Cockecountymarketplace.com. Yes, those giant
banners on the side of the Plain Talk were done by Jeff Cody at Rocky Top
Grafix.
Although I've chatted with him briefly over the years, it
wasn't until last week that we spent time talking about his family and
business. And it was a timely meeting because this column is being published on
his first wedding anniversary. His wife, Melissa "Missy," who is not
from Newport, will be surprised when she reads here that I set up the photo of
her and Jeff to recognize them on their first.
He is the son of Tommy and Pat (Blazer) Cody, who now
live at Dutch Bottoms. Tommy is from Jefferson Co. and grew up in Rankin and is
a distant kin to the Cosby Cody family. Jeff told me the story that years ago
Jerry Cody, retired Guardsman and a longtime friend of mine, was talking about
the family name. He said that originally it was McCody and three brothers
shortened it and gave rise to most of the Codys around Cocke County. Pat was
raised near Mannings Chapel. Because of where they worked many of you know
them. Tommy worked for 30 years at Wall Tube & Metal and Pat retired from
Electro-Voice.
Jeff is one of three children. The others being Pam
Marshall, married to Buck, who works for Mahle, and Sharon Hensley. She is
married to Benny a retired North Greene teacher. I saw Jimmy Hensley at the
Billy Bible benefit and Jimmy is a brother to Benny. Jeff graduated from Cocke
County High School in 1981. To put that in my perspective, I was news editor at
the time, the year Co-Publisher Arthur Petrey died. At school, Jeff studied
some industrial classes such as mechanical drawing under Donnie Frazier and got
a taste of silk screening. Jeff had no real interest in perusing graphics. One
person from his calls, Jeff recalled, that had some real ability was Edwin
Inman, who did freehand art. His sister is Penny Webb, Plain Talk receptionist.
Not knowing what he wanted to do, Jeff got recruited by Doodle Weems operating
the grocery where White Foods is located. After a time he worked a bit for Wood
Products and Ace Products still trying to find his niche. After a few years he
got a delivery job with Pepsi and worked on a route for about 10 years. Perhaps
you remember seeing him in local stores. His uncle, John Clark, the talented
upholsterer, suggested that Jeff come over to his house and help with
Thumbprint Designs. If I understood Jeff correctly, this business was actually
started by Tony Willis and William France.
Uncle John is married to Pat Cody's sister, Freda. It was
in the Clarks' basement that Jeff renewed his encounter with silk screening.
There were, at the time, others in Newport also doing interesting silk screen
design, including Ricky Foust. In a way, the technique reminds me of printing,
using screen mats, a form of ink, and squeegee applicator instead of ink
rollers. After a year or so, John decided to focus more on an industrial job
with Great Lakes Chemical and his upholstery work. Jeff moved the business to a
building owned by Bud McMillan near the McSween Bridge and across from Faye
Fish's Modern Woodmen office. C&C Graphics expanded to do vinyl signs and
then the newest print technique, dye sublimation. He also found a vendor to
supply embroidery designs and offered all this to customers from about 1993 and
on.
I suppose he just outgrew the location and saw a chance
to buy the Volunteer Rental business off North Street at the last traffic light
before leaving Newport traveling north. Ricky and Jamie Watts plus Jim Shelly
had the business at the time. That was about 2000 when Jeff moved into the
3,500 square foot facility, which includes a garage. This was to come in handy.
If you've seen county sheriff's cruisers or Newport patrol cars chances are
Jeff did the decals and reflective green safety striping. Over the years some
of the sign and design techniques have remained unchanged but the digital
information age has really changed other aspects. For example, most folks have
digital cameras and phone cameras that can easily capture photos. These can be
carried to Rocky Top Grafixs and used in a number of ways whether as a license
plate design or jewelry.
A popular item during the holidays are stars and
ornaments carrying loved one's photos permanently affixed. He started doing
these about 1995, but improved quality. School youth like dog tags with school
emblems, key chains with athlete's photos, jewelry and other items. Some of
these cost as a little as $5. Jewelry with tiny photos and designs include
lapel pins, earrings, and charm bracelets. Jeff learned the business by trying
methods and teaching himself using the popular computer design tool, Corel.
Silk screen technique probably has been around hundreds
if not thousands of years. Jeff demonstrated the eight-panel device that looks
like a windmill on its side. Each panel is used to imprint a certain part of
the design in a specific color. Most of the time it is used to do art/design on
T-shirts but there was a pile of black sweat outfits with purple Edgemont
Panther logos. He or Missy can do one T-shirt or hundreds. Five hundred is a
large order, and during a year they can produce thousands at prices ranging
from $6 to $12 depending on design and number of colors used.
Jeff held up a Jingle Bell Run T-shirt he prepared for
Newport Health and Rehabilitation's annual 5K run and fundraiser for Relay for
Life. Computer design, photo emulsions, various silk screens and plastisol ink
produce sharp colorful images. I was surprised how quickly the ink is pushed by
hand squeegee through the screen onto the shirt. This was a lot of
craftsmanship and handwork. Then in the front room where assistant Mark Bucker
worked, Jeff showed more modern devices. I recognized a large Epson printer
like we used one time for tabloid size page proofs. But Jeff's printer is a dye
sublimation printer. This thin material with photo or designs can be heat
transferred onto almost any surface. He had examples of mugs, plaques,
aluminum, glass, and hardboard done by this method. Mark was using a plotter to
imprint vinyl sheet. You may know him as the son of Ruble and Violet Buckner of
Ruble's Barbershop fame. Rocky Top Grafix also can do signs up to 42-inches
wide on an HP printer. If you buy signs of this size, you pay by the square
foot.
Sign size is only limited by the length and width of
where you want to place or hang them. There was a three-by-twenty-foot vinyl
banner that was placed on the cable crossing East Broadway between the Plain
Talk and Lynn Allen's. I think Tim Grooms of Motel 6 had something to do with
the sign to help direct tourist traffic detoured by the I-40 slide to
businesses hurt by the near-vacant I-40. Jeff and Missy have done a lot of
signage to boost local benefits such as Relay for Life, March of Dimes or the
street festivals.
About three years ago, Jeff got into the trophy business
and his first order was 500 trophies to be used for a car show. He got hooked
up with NOPI Motor sports and did trophies for many national shows. Another
thing you will see at the shop and find out about Jeff is his keen sense of
humor. Above the counter are three signs related to the infamous cockfighting
raids in the county that brought in federal agents. Some FBI agents thought
they were so unique; Jeff sold more than a dozen. He produced a T-shirt with
the cockfighting "priceless" theme and has sold these to folks as far
away as California. A photo of the famous T-shirt appeared in the Knoxville
News-Sentinel. Eventually, more than 1,000 were sold even Gov. Phil Bredesen
got one, said Jeff.
Let me tell you a little more about Missy, whose family
name is Farmer from a town not far northeast of Abington, Virginia-Marion. They
met at West End Baptist Church and Got married Dec. 20, 2008. Jeff and Missy
live in Carson Springs at a home formerly owned by the Dollar family. She has
two children by a prior marriage: Mallory, a junior at CCHS, and Andrew.
Likewise, Jeff has a son by his first marriage. Chuck Cody, born in 1986,
teaches at Gallatin High School. I asked how a Virginia girl ended up in
Newport, and she explained that she and her former husband moved here many
years ago.
At 46, Jeff is the oldest member of the Rocky Top Grafix
team and the youngest is Bella, four. She is a smart but tiny rat terrier that
has been known to scoot her empty water bowl to Jeff or Missy for them to fill
it. I saw Mallory at the shop but don't know if she is getting an interest in
art and design. Missy has learned many of the print techniques and in addition
does accounting and customer service. It's a good match, they argue at work and
leave it there, said Jeff.
With many businesses shrinking and hurting because of the
recently-ended recession, the Codys' business faired well. People always like
sports and recreation and a lot of trophies, uniforms, and signs go to this
interest area. Signs as part of marketing and advertising are basic and always
in demand. It also doesn't hurt that the upcoming 2010 elections will bring a
lot of new sign and button business because of candidates.