KNOXVILLE—Tennessee will sell alcohol at Neyland Stadium beginning Sept. 7 when the Vols play host to BYU.
A maximum of two alcoholic beverages may be purchased per transaction. Per SEC policy, each beverage must be poured into a clear cup upon purchase.
Beer sales will begin when gates open two hours before kickoff and conclude at the end of the third quarter. Alcohol will not be allowed to leave the stadium.
Tennessee is the sixth conference school to announce that it will do so since the SEC in May lifted a ban on alcohol sales at sporting events. The others are Missouri, LSU, Texas A&M, Vanderbilt and Arkansas.
During the summer, a group appointed by Chancellor Donde Plowman has been developing policies and infrastructure to support alcohol sales in accordance with all laws. In a university release, Director of Athletics Phillip Fulmer said the school’s plan is ‘comprehensive and responsible.’
“The game day experience at Neyland Stadium is historic and unrivaled, and I’m confident these new concessions options will aid our continued efforts to enhance that experience for Tennessee fans and visitors throughout the season,” Fulmer said. "We remain committed to providing a safe, positive, and family-friendly atmosphere in our venues and have measures in place to assure that standard is met."
In addition to beer being sold throughout the stadium except for areas near the student section, wine will be sold in the Tennessee Terrace and East and West Clubs. Complimentary water will be available from large ‘Water Monster’ tanks located on the concourse.
Fans will be required to show a valid photo ID regardless of age. Accepted IDs include valid driver’s licenses, military ID cards, passports and government-issued photo ID cards.
Those consuming alcohol must be able to produce ID at all times. Stadium personnel may ask to see an ID at locations away from the original point of sale. Individuals will be ejected from the stadium and will be subject to prosecution if they pass off alcohol to a minor, attempt to use a fake ID or are intoxicated.
A game day text-message system is in place for fans who request assistance due to inappropriate fan behavior or for medical or custodial issues. If a situation arises, fans are asked to send a text to 69050 beginning with VOLS and including their seat location and a description of the issue.
On game days, a designated ride-share picup area will be located on Circle Drive near Ayres Hall. Game attendees who visit the fan information booth at Gate 21, pledge to refrain from alcohol consumption and register as designated drivers will receive a wristband and a voucher for a free water or soft drink.
Alcohol will not be available for purchase at other Tennessee events before Sept. 7, though the university is working through specific dates to do so.